Our mission

Advisor.ca serves and educates advisors who strive to do their jobs better. Our focused advisor audience puts clients first and produces superior financial, tax, estate, risk protection and service outcomes. We cut away the noise, offering practical action items and tools to take into client meetings. We also provide ideas and strategies to implement over years of continuous improvement. A better-informed advisor is a better advisor.

Who we are

Advisor’s Edge magazine launched in 1998 to serve Canada’s credentialed client-facing advisors. Since then, it has become part of an industry-leading suite of media properties that includes Advisor.ca, CECorner.ca and Advisor to Client. Advisor.ca reaches more than 110,000 readers each month. Meet the editorial staff.

Our award-winning publications are highly respected by readers and the financial services industry for their in-depth reporting, engaging content, insightful analysis and superior journalistic standards. Recent accolades include:

  • Award for Excellence in Investment Journalism, Portfolio Management Association of Canada (2021, first prize; 2017, second prize)
  • Journalist of the Year (Mark Burgess), CFA Society Toronto Financial Journalism Awards (2021)
  • Spirit of the Future of Finance Award, CFA Society Toronto Financial Journalism Awards (2021 and 2017)
  • Silver, Best How-to Article, National Magazine Awards: B2B (2020)
  • Honourable Mentions, Best News Coverage and Best Editorial, National Magazine Awards: B2B (2020)
  • Publication of the Year, CFA Society Toronto Financial Journalism Awards (2019 and 2017)
  • Honourable Mention, Best How-To Article, National Magazine Awards: B2B (2019)
  • Gold, Best In-House Cover, Canadian Business Media Awards (2016)

Editorial advisory board

Darren Coleman, Raymond James; Cindy David, Cindy David Financial Group; Janine Guenther, Dixon Mitchell Investment Counsel; Elizabeth Hamilton-Keen, Mawer Investment Management; Cynthia J. Kett, Stewart & Kett Financial Advisors Ltd.; Keith Masterman, CI Investments; Nicholas Miazek, Scotia Wealth Management

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